Product Portfolio Analysis

The allocation of resources and budgets for new and existing products requires considerable study and planning.

Einfolge’s effective product portfolio management strategy will help an organization select the right product tasks while maximizing resources.

Product portfolio management refers to the process of overseeing and optimizing a company's collection of products and services in order to achieve the organization's strategic goals.

Our product portfolio analysis involves evaluating the performance of each product in the portfolio, identifying new product opportunities, allocating resources, and making decisions about which products to maintain, update, or retire. By effectively managing their product portfolio, companies can ensure that they are investing in the right products and services to meet customer needs, stay competitive in the market, and achieve long-term success.

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Einfolge's Product Portfolio Analysis process

Einfolge’s product portfolio analysis is a process of evaluating a company's current product offerings to identify which products should be invested in, maintained, improved, or phased out. The purpose of product portfolio analysis is to enable a company to allocate its resources effectively by identifying which products have the greatest potential for growth and profitability.

Our analysis typically involves identifying and categorizing products based on certain criteria, such as market share, growth potential, profitability, and competitive position. The products are then plotted on a matrix, such as the Boston Consulting Group (BCG) matrix, that allows us to visualize the relative strength of each product in the portfolio.

The BCG matrix, for example, is a widely used product portfolio analysis tool that categorizes products into four quadrants: stars, cash cows, question marks, and dogs. Stars are products with high market share and high growth potential; cash cows are products with high market share but low growth potential, question marks are products with low market share but high growth potential; and dogs are products with low market share and low growth potential.

By analyzing product portfolios in this way, we can provide valuable insights that help our clients make informed decisions about which products to invest in, which to divest, and which to maintain or improve. This can help them optimize their product mix, maximize profitability, and stay competitive in the marketplace.

Benefits of product portfolio analysis

  • It is beneficial for businesses to have a wide range of products, as this helps them maximize their revenue across different markets. Creating a win-win situation if one product fails, another can succeed.
  • Our data-driven Product portfolio Analysis provides companies with insights into the strengths and weaknesses of their product offerings, enabling them to make informed decisions about product development, marketing, and sales.
  • Diversifying a company's portfolio can lead to innovation, rebranding, and strategic business operations. It helps identify new opportunities and improve products based on portfolio analysis.
  • Product portfolio analysis helps companies identify gaps in their product offerings and develop new products that better meet customer needs.
  • Continually evaluating their product portfolio helps them stay ahead of changing market trends and customer preferences, maintain a competitive advantage over their rivals and grow their market share.
  • This approach can help companies identify products with high profit margins and invest in them accordingly. By focusing on their most profitable products, companies can increase their overall profitability and achieve long-term success.


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