Technology Research

It's no longer about how much information you have – it's about having the right insight.

Technology Research

That's why Einfolge invests in research processes and proprietary methodologies to cut through information overload decipher multiple viewpoints and develop insights that allow you to perceive your business landscape more clearly. You get the information you need, in the context necessary to make both large-scale and everyday decisions with confidence.

With an unparalleled number of analysts worldwide, we are able to study every aspect of technology, from silicon to services to management. Our size and scope combined with our rigorous research processes make us the global leader in technology-related research and advice. No other research or consulting firm can offer insight that is as accurate, impartial, objective and consistent.

  • Technology Analysis
  • State of art
  • New Product Research
  • White Space analysis
  • SWOT Analysis
  • Process Simulations and Modelling
  • Win/Loss Analysis

Technology Analysis

Einfolge is the world's leading information technology research and advisory company. We deliver the technology-related insight necessary for our clients to make the right decisions, every day.

Einfolge Supports business professionals a comprehensive resource with technology research analysis reports that can be accessed and repurposed in an effort to gain additional understanding of the industry. These reports include data and statistics that answer business questions about how the world of technology and media can benefit various organizations.

We also provide valuable information regarding current trends in one of the fastest growing industries in the world. This research provides multiple perspectives in order to allow for the widest possible coverage of information of the diverse industry sectors.

Sectors reviewed include: computer hardware and networking, e-commerce and IT outsourcing, and telecommunications and wireless. Reports are also available on software and enterprise computing. Readers will also gain an understanding of the market growth in recent years and of the factors that propelled that growth. Data in these reports include topics ranging from computer equipment to broadcast and cable, from Internet applications to security and privacy.

State of Art Search

Einfolge provides up-to-date information about progress in a specific technical field; a State of the Art Search is the broadest and most general of all the searches.

It is essentially a market survey that takes a broad, sweeping look at everything that has been done in a given art. For a client who is contemplating entry into a particular field, the results of a State of the Art Search results may prove or disprove the advisability of such a decision. For a client currently active in a particular field, the State of the Art Search results can lay out the path that must be followed to design around the current art.

A State of the Art Search allows a client to learn what technology already exists and then to build on it. A State of the Art Search will also allow a company to spot new competitors and to identify new technological trends.

In most cases, a State of the Art Search can save a client a great deal of time and money. Understanding what work has previously been done, what problems have been discovered and how they have been solved, who is active in the field of art, and the chronological development of their work can prevent a client from wandering up an expensive blind alley.

While a State of the Art Search tends to focus on recent activities, a Collection Search is a similar search with a more historical focus.

New Product Research

Successful new products are essential to a company's growth and survival.

We believe new products to be one of the most important applications of marketing research, but one of the most difficult to execute in practice. New products can be concept-driven or product-driven. The implicit model that underlies the following paragraphs is concept-driven (i.e., concept followed by product), but keep in mind that you can also start with a product and work "backward" to build a concept and positioning.

New product development must have focal points to have any chance of success. Focal points include definition of the target market, determination of the product category, and/or definition of the problem to solve or opportunity to exploit. These focal points are largely managerial judgments. Once some of the basic focal points are identified, then Decision Analyst can help make the effort successful.

Our New product research helps you refine product design and features before committing yourself to expensive product development costs. Regular product testing and market research can drive innovation over time, keeping you one step ahead of the competition.


White-space analysis is an in-depth analysis of particular domain of technology.

White-space analysis provides the charts showing the technology growth and white-gap area where further R&D can be done to gain competitive edge and to carry out incremental innovation for new product development.

Our in-depth analysis & white-space report of technology enable our clients to identify the future potential research areas. Our research team consists of experienced PhDs, Post-graduates and Engineers in many disciplines who prepare the report through intensive research and analytics.

SWOT Analysis

SWOT analysis is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in a business.

Einfolge, helps in identifying the internal and external factors that are favorable and unfavorable to a business.

  • Strengths: characteristics of the business that provide a competitive advantage
  • Weaknesses: characteristics that place the business at a disadvantage relative to competitors
  • Opportunities: factors that the business could exploit to its advantage
  • Threats: factors in the marketplace that could cause trouble for the business

Identification of SWOTs is important because they can inform business objectives, strategies, and tactics. Decision makers should consider whether a business objective is attainable, given the SWOTs. If the objective is not attainable a different objective must be selected or it should be modified. SWOT analysis groups key pieces of information into two main categories:

1. Internal factors – the strengths and weaknesses internal to the organization.

2. External factors – the opportunities and threats presented by the environment external to the organization.

Using SWOT analysis on a regular basis, perhaps once or twice a year, will give you a broad overview of ecommerce industry trends, show you where you stand in relation to your competitors, and provide insights into mitigating your weaknesses and building on your strengths.

Win/Loss analysis

Win Loss Analysis teaches you how to win more by studying past sales deals. It helps you detect problems, understand the market, and stay close to the competition by listening to the best intelligence sources: your buyers and sellers.

With Einfolge, win loss research, methodology and analysis, your sales team will understand exactly why they lost and what needs to be done to improve both their performance and your company’s overall presentation of its products and services. The customized, post-decision interview and debriefing process we employ will provide you with the candid feedback you need to make competitive adjustments to your products, sales approach, marketing strategy and ongoing client servicing efforts.

Einfolge, win loss expertise can help you:

  • Improve the effectiveness of your salespeople and their presentations by gathering insights that help you better position, package, differentiate and deliver your message.
  • Increase your understanding of how your competitors succeed in new business situations.
  • Identify the key drivers for closing new business.
  • Uncover unmet client needs and new product development opportunities.
  • Track your company’s progress against internal standards.
  • Identify areas for improvement within the four key phases of the sales process:

  • 1.  Building rapport
    2.  Identifying needs
    3.  Presenting solutions
    4.  Closing the sale

Accelerated Examination Search

Together with our partners we conduct Process simulations and modeling exercises using various commercially available tools like HYSYS, Aspentech, PROII etc and also detailed EPC level cost estimates and model installations with various process units and equipment sizes.


We are here to help.

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       : +1 408 713 6611
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Skype: Einfolge
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Email: moc.eglofnie@ofni


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