Secondary Research

Secondary Research

Secondary data is the data collected by someone else other than the researcher himself. This data can be gathered from government records, books, trade associations, national or international institutes, statistics agencies, etc. Research done using this readily available information is called Secondary Market Research.

Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry.

Secondary market research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published in pamphlets, newsletters, trade publications, magazines, and newspapers.

Secondary research – Costs little, delivers a lot.

Our Secondary Research Services are:

Industry Research

Einfolge supports in identifying how big your industry is in terms of revenue and numbers of players. Keeping up with trends (technological, cultural, demographics).

Industry research services assist clients in gaining in-depth insights on the industry as well competitors and regulations. Services include Industry & Company analysis, Market Assessment, Market Sizing studies and Competitive benchmarking. As a part of our Industry profiling services, we provide you with a full overview of your industry as a whole, with an outline of key competitors, potential opportunities and more.

Company Research

Einfolge’s company research services is designed to help support your business, enabling you to do business with confidence. Provides studies such as Market Entry strategies, Diversification Strategy, Feasibility Studies, Market Due Diligence, product concept testing, Brand tracking and Partner Identification Studies.

Market Assessment Study

Einfolge provides Comprehensive reports on market size, competitive presence, customer behavior and channel trends. Market Assessment is the evolution of the market for a product or service including the analysis of the market trends, assessing the competition and conducting market studies.

Competitive Intelligence

Our Competitive Intelligence services help clients make smarter, faster decisions.

• In-depth study into direct and indirect competitors
• Development of Competitor Intelligence snapshots
• Brand strengths and weaknesses versus Competitors
• Internet penetration research and paid and organic search performance
• Pricing Analyses versus Competitors
• Company and Competitor Product Analyses
• Distribution and Supply Chain Analysis
• Research into seasonal discounting and promotions undertaken by Competitors
• Marketing Mix Analysis versus Competitors
• Territory Sizing and Market Size Analysis versus Competitors
• Sentiment Analysis into User and Prospect Opinions which can be unearthed based on their comments about a brand, product or service
• Market Share Analysis versus Competitors based on Units and Revenue
• Sales cycle and customer support analysis
• Precisioning and Lost Deal Analysis
• Total Cost of Ownership (TCO) analysis and modeling.

Branding Research

Einfolge Supports to Enhance Brand Position and Brand Equity.

Branding research helps you to better understand your brand position, and then, to enhance that brand position in the marketplace.Effective brand management takes information. Not just about sales, revenue and profit, but also about how the marketplace perceives your brand.

What are your brand’s strengths and weaknesses? How does your brand compare to the competition? How well does the target segment like and identify with your brand? What alternatives does the target segment see to selecting your brand?

Often, as marketers, we have plenty of financial and sales performance information and very little information that comes from the marketplace. And it is often this more subjective perspective that brings to light the real opportunities for our brands. Having only part of the information you need to manage your brand makes about as much sense as building a building without a blueprint.

• Determining major themes or messages used in marketing
• Comprehending the importance of regional or global differentiation among brands
• Identifying primary marketing vehicles
• Integrating recently acquired brands under current umbrellas
• Benchmarking brand strategies of competitors
• Analyzing current market positions and critical performance areas

Benefits of Brand Research

• Identify your brand’s strengths and weaknesses
• Inform your firm’s brand building strategy
• Understand how the marketplace perceives your firm
• Discover how you stack up against key competitors
• Make better use of your marketing bud