Primary Research

Our Primary research reports is developed from scratch to address specific questions or problems that are relevant to your company. Primary research is the report you generate by asking questions, conducting trials and collating results. This research can take the form of quantitative or qualitative research.

Primary Research

Primary research is also known as proprietary research; it is a crucial part of developing a successful business. Primary market research tends to take the raw data such as information collected through focus groups or surveys, and interpret the data for a variety of business purposes. UsuallyB2B and B2C surveys (online and face to face), Focus Group Discussions and Expert Interviews (CATI and CAWI services). Einfolge delivers customized primary research services as per client needs.

Our Primary Research Services are:

Quantitative Research

Quantitative research uses a scientific approach. A hypothesis may be stated and the researcher attempts to prove or disprove that hypothesis.

Quantitative research uses a scientific approach. A hypothesis may be stated and the researcher attempts to prove or disprove that hypothesis. The techniques used are usually easy to measure. The data generated can be analyzed mathematically.

Qualitative Research

Qualitative research on the other hand is more concerned with opinions and feelings. The data does not necessarily end up as a set of numbers that can be analyzed.

It looks at the total picture rather than the separate components. Here we can select the recognized qualitative and quantitative methodology that meets our individual client’s unique goals and design the study to effectively collect the relevant data. Depending on the specifics of a client’s needs, we may employ qualitative methods, such as interviews with retailers, distributors and customers to discover:

  • Consumers needs and requirements
  • Criteria for making purchasing decisions
  • Price-points and demands
  • Product quality impressions
  • Customer service concerns
  • Company’s reputation
  • Reputation of the product or service
  • Competitors’ direct and indirect reputations

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