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Einfolge got its Trademark Approved
Posted on: September 28, 2017
Reputation is an intangible concept. A good reputation demonstrably increases corporate worth and provides sustained competitive advantage. A business can achieve its objectives more easily if it has a good reputation among its stakeholders, such as its customers, opinion leaders in the business community, suppliers and current & potential employees.
In this regard we are one step ahead now. We are pleased to inform that Einfolge has got its trademark approved from Indian trademark office. We have applied for the registration in the year 2014 and we got the approval in September 2017.
One can say that name is not important but for the business it is most important. Remember Zara Vs Zara case and Bata Vs Bata case. In Zara case One is a well-known fashion brand, operating all across the world and the other was a restaurant operating in a city. Would any consumer confuse one for the other ? or assume that the restaurant was started by the fashion brand? The Delhi High Court thought so. This was so because the fashion brand Zara had applied for a few trademarks. The restaurant now operates as The Tapas Bar.
In other case the shoe maker Bata wanted to stop a company marketing foam materials from operating under the same name. The judge asked, “How would the customers know that Bata is not producing foam?” The judge reasoned that it is reasonable to assume that a customer would not ask a seller whether the product is manufactured by the shoe maker. For this reason, Bata won the case, despite the fact that it is completely different domain.
The marketplace is crowded and it’s hard to distinguish your business from your competitors. Trademarks/brands are an efficient commercial communication tool to capture customer attention and make your business, products and services stand out.
As we know, trademark can be a word, phrase, symbol or design, or a combination of them, that identifies and distinguishes the source of the product or service associated with the trademark. Names of companies, business logos and symbols, and particular sounds can all be trademarked. Trademarks identify a product or a service from others in the same field and trademark infringement has, and always will be, a serious offense.
The registration of a trade mark confers upon the owner the exclusive right to the use of the registered trade mark and indicate so by using the symbol (R) in relation to the goods or services in respect of which the mark is registered and seek the relief of infringement in appropriate courts in the country.
We at Einfolge provides in-depth Trademark solutions for clients including Start-Ups, Fortune 500s and others. Our trademark solutions covers all major Trademark offices including India, USA, Europe, China, Japan as well as others important region. We also provide solutions for Global Trademarks (Madrid system).