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Market And
Business Research

Our approach has been carefully shaped to take
advantage of our unique combination of strategic insight.

Einfolge-home icon / Market And Business Research / Competitive Intelligence

Competitive Intelligence

Our Competitive Intelligence services help clients make smarter, faster decisions.

  • In-depth study into direct and indirect competitors
  • Development of Competitor Intelligence snapshots
  • Brand strengths and weaknesses versus Competitors
  • Internet penetration research and paid and organic search performance
  • Pricing Analyses versus Competitors
  • Company and Competitor Product Analyses
  • Distribution and Supply Chain Analysis
  • Research into seasonal discounting and promotions undertaken by Competitors
  • Marketing Mix Analysis versus Competitors
  • Territory Sizing and Market Size Analysis versus Competitors
  • Sentiment Analysis into User and Prospect Opinions which can be unearthed based on their comments about a brand, product or service
  • Market Share Analysis versus Competitors based on Units and Revenue
  • Sales cycle and customer support analysis
  • Precisioning and Lost Deal Analysis
  • Total Cost of Ownership (TCO) analysis and modeling.

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