Our approach has been carefully shaped to take
advantage of our unique combination of strategic insight.
Our Competitive Intelligence services help clients make smarter, faster decisions.
- In-depth study into direct and indirect competitors
- Development of Competitor Intelligence snapshots
- Brand strengths and weaknesses versus Competitors
- Internet penetration research and paid and organic search performance
- Pricing Analyses versus Competitors
- Company and Competitor Product Analyses
- Distribution and Supply Chain Analysis
- Research into seasonal discounting and promotions undertaken by Competitors
- Marketing Mix Analysis versus Competitors
- Territory Sizing and Market Size Analysis versus Competitors
- Sentiment Analysis into User and Prospect Opinions which can be unearthed based on their comments about a brand, product or service
- Market Share Analysis versus Competitors based on Units and Revenue
- Sales cycle and customer support analysis
- Precisioning and Lost Deal Analysis
- Total Cost of Ownership (TCO) analysis and modeling.
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