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Branding Research

Einfolge Supports to Enhance Brand Position and Brand Equity.

Branding research helps you to better understand your brand position, and then, to enhance that brand position in the marketplace.Effective brand management takes information. Not just about sales, revenue and profit, but also about how the marketplace perceives your brand.

What are your brand’s strengths and weaknesses? How does your brand compare to the competition? How well does the target segment like and identify with your brand? What alternatives does the target segment see to selecting your brand?

Often, as marketers, we have plenty of financial and sales performance information and very little information that comes from the marketplace. And it is often this more subjective perspective that brings to light the real opportunities for our brands. Having only part of the information you need to manage your brand makes about as much sense as building a building without a blueprint.

  • Determining major themes or messages used in marketing
  • Comprehending the importance of regional or global differentiation among brands
  • Identifying primary marketing vehicles
  • Integrating recently acquired brands under current umbrellas
  • Benchmarking brand strategies of competitors
  • Analyzing current market positions and critical performance areas

Benefits of Brand Research

  • Identify your brand’s strengths and weaknesses
  • Inform your firm’s brand building strategy
  • Understand how the marketplace perceives your firm
  • Discover how you stack up against key competitors
  • Make better use of your marketing bud

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